SABIAN HOSTS CHINA'S FIRST DRUMMING CONTEST

Landmark Occasion for Chinese Players and Percussion Industry

MEDUCTIC, Canada (July 25, 2007) – SABIAN recently broke new ground by hosting a major drumming competition in Beijing, China. The event featured 10 of China's hottest players competing for prizes including a trip to SABIAN's headquarters in Meductic, Canada. Along with the notable contestant roster, the panel of judges included top SABIAN endorsers Bei Bei, Izumi KOGA, ZHAO Nin, LIU Xiao Song, Sara DUAN, and ZHENG Zhao Hui, as well as SABIAN Director of Sales Peter Stairs and Asia Pacific Sales and Marketing Manager Jonathon Yip.

With an audience of hundreds on hand at the M.A.O. Live House in Beijing, XUN Liang took home first prize, HU Yufei was awarded second, and LI Hao rounded out the top three. Other contestants included LI Yalin, GENG Lu, WANG Hanshi, GE Weibin, ZHU Jiewen, ZHAO Lang, and LI Ang.

"Chinese drummers are just like other players around the world," Yip said. "They share the same desire to be the best, and their enthusiasm is infectious. Plus, they have made SABIAN the number-one cymbal here in China. We were very impressed by the quality of their performances."

SABIAN has hosted other drumming events in China previously. The company was the first to present clinics featuring a major-name player, Dom Famularo, in the late '90s. Famularo said the event "opened up the doors to a whole new world for them, and for us."

Concluded Yip: "This was an outstanding event, and we are already looking forward to SABIAN hosting China's second drumming contest."

About SABIAN

SABIAN is globally renowned as the world's leading designer and maker of musical cymbals. With endorsers including major drummers Phil Collins, Neil Peart (Rush) and Chad Smith (Red Hot Chili Peppers), Keith Harris (Black Eyed Peas), Bob Bryar (My Chemical Romance) as well as renowned percussionists within the Philadelphia Orchestra, the Los Angeles Symphony, Royal Opera House – Covent Garden and the Vienna Philharmonic Orchestra, this award-winning company offers cymbals and sounds for every musical application, playing level, and price point. By combining centuries-old traditional craftsmanship with modern innovation, SABIAN ensures quality and value in every cymbal, while unique offerings including ready-to-play ‘Sonically Matched' cymbal sets highlight an unmatched dedication to ensuring every player sounds great. Headquartered in Meductic, New Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also the world's largest cymbal maker. For further information about SABIAN or its products, please visit the company online at www.SABIAN.com.