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SABIAN MAKES PRESENCE KNOWN AT 2007 DOWNLOAD FESTIVAL

SABIAN Offers Exhibition Trailer for Drummers to Prep before Performances

MEDUCTIC, Canada (July 18, 2007) – SABIAN, the award-winning cymbal company, made its presence felt at the recent Download Festival, the three-day annual rock music event in Donington Park, England, by hosting an exhibition trailer that allowed drummers to get loose before a performance. In addition to the exhibition trailer, nearly 30 SABIAN-endorsed bands performed at the event and an entire product display with SABIAN's wide array of new products was on hand for the event. SABIAN has supported the Download Festival every year since its inception and this year they wanted to offer a little something extra, according to Jerome Marcus, SABIAN's European artist relations manager.

"SABIAN gets involved with these events to not only support its endorsers, but to support the percussion community. We felt by offering an area for drummers to hammer away and get warmed up we'd do exactly that. As it turns out, over the three day period the SABIAN exhibition trailer turned into the gathering spot for all drummers," said Marcus.

Added Chris Stankee, SABIAN's U.S. west coast artist relations manager: "Download was about great music and great bands. It was amazing to hang with the drummers performing this year. All the drummers were watching each other's sets and the SABIAN trailer was a great spot for everyone to meet up and hear some new pies."

SABIAN-sponsored drummers performing at the event included Mike Portnoy (Dream Theater), Vinny Paul (Damageplan), Bob Bryar (My Chemical Romance), Andols Herrick (Chimaira), and Roy Mayorga (Stone Sour). All performing and attending endorsers visited the facility, making it a meeting place for drummers throughout the entire festival.

For more information or to set up an interview with a SABIAN representative, please contact Formula at (310) 578-7050.

About SABIAN

SABIAN is globally renowned as the world's leading designer and maker of musical cymbals. With endorsers including major drummers Phil Collins, Neil Peart (Rush) and Chad Smith (Red Hot Chili Peppers), Keith Harris (Black Eyed Peas), Bob Bryar (My Chemical Romance) as well as renowned percussionists within the Philadelphia Orchestra, the Los Angeles Symphony, Royal Opera House – Covent Garden and the Vienna Philharmonic Orchestra, this award-winning company offers cymbals and sounds for every musical application, playing level, and price point. By combining centuries-old traditional craftsmanship with modern innovation, SABIAN ensures quality and value in every cymbal, while unique offerings including ready-to-play ‘Sonically Matched' cymbal sets highlight an unmatched dedication to ensuring every player sounds great. Headquartered in Meductic, New Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also the world's largest cymbal maker. For further information about SABIAN or its products, please visit the company online at www.SABIAN.com.

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