SABIAN PARTNERS WITH EVANS & DRUM! TO SUPPORT ‘LITTLE KIDS ROCK’ FOUNDATION
A Portion of Each SABIAN B8 Box Set and Evans EC Series Heads Will Benefit Music Education Foundation
MEDUCTIC, Canada (August 21, 2007) – SABIAN Ltd., the award-winning cymbal manufacturer, Evans Drumheads, the industry’s leading drumhead innovator, and DRUM! Magazine, today announced a partnership to benefit Little Kids Rock, a non-profit foundation that is dedicated to providing free musical instruments and music instruction to public school students. A portion of the proceeds from the sale of SABIAN B8 box sets and Evans EC series drum heads sold to dealers from October 1 – December 31, 2007 will go to the Little Kids Rock foundation. DRUM! Magazine will run advertisements in its October, November and December issues supporting the promotion.
“SABIAN’s involvement in this promotion further illustrates our belief in the importance of music education for children,” commented Stacey Montgomery-Clark, SABIAN’s director of marketing. “Little Kids Rock is a nonprofit that provides free instruments and free lessons to thousands of children across the country. It is a fantastic foundation with an inspiring initiative. We are thrilled to be involved and we believe strongly that music should be a cornerstone in every child’s education. We are confident that this promotion will help the foundation grow and reach even more students who may not have access to music education.”
Michael Robinson, senior product manager, Evans continued: “Evans is thrilled to be part of this partnership that truly puts music education on the forefront of dealers’ and consumers’ minds. Dealers and consumers who partake will lend a hand to Little Kids Rock, a group determined to instill a love of music in children. It’s a promotion where musicians, dealers, and music education win at every level.”
David Wish, of Little Kids Rock added: “Little Kids Rock is committed to putting music back where it belongs, in our schools. That’s a big job and we are honored to have the support of respected companies like SABIAN and Evans to help us achieve it. Together we will be enhancing children’s music education!”
For more information on Evans or for media inquiries, please call Michael Robinson at 631-439-3278. For more information on Evans products, please visit www.evansdrumheads.com
To receive more information or schedule an interview with a SABIAN representative, please contact Formula at (310) 578-7050.
About LITTLE KIDS ROCK
Little Kids Rock believes that music is a critical component of first-rate education. Many schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by an elementary school teacher in 1996, Little Kids Rock is now serving thousands of students in CA, GA, LA, NY, NJ, TN, TX , PA and Washington D.C. More information can be found at: www.littlekidsrock.org or by calling (973) 746-8248.
About D’Addario/Evans
D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, and HQ Percussion. The company also runs the popular Gbase.com online gear source. D’Addario products are marketed in approximately 120 countries.
About SABIAN
SABIAN is globally renowned as the world's leading designer and maker of musical cymbals. With endorsers including
major drummers Phil Collins, Neil Peart (Rush) and Chad Smith (Red Hot Chili Peppers), Keith Harris (Black Eyed Peas),
Bob Bryar (My Chemical Romance) as well as renowned percussionists within the Philadelphia Orchestra, the Los Angeles
Symphony, Royal Opera House – Covent Garden and the Vienna Philharmonic Orchestra, this award-winning company offers
cymbals and sounds for every musical application, playing level, and price point. By combining centuries-old
traditional craftsmanship with modern innovation, SABIAN ensures quality and value in every cymbal, while unique
offerings including ready-to-play ‘Sonically Matched' cymbal sets highlight an unmatched dedication to ensuring
every player sounds great. Headquartered in Meductic, New Brunswick, Canada, and with offices in the US, the UK,
Europe and the Far East, SABIAN is also the world's largest cymbal maker. For further information about SABIAN
or its products, please visit the company online at www.SABIAN.com.
