SABIAN GETS THE SPOTLIGHT IN JUNE
ISSUE OF FORTUNE MAGAZINE
Magazine's "You Do What?" Section Discusses Art of Cymbal Making with SABIAN Master Artisan Mark Love.
MEDUCTIC, Canada (July 6, 2006) - The June 2006 issue of Fortune magazine, one of the top business publications in the world, includes a full-page feature on SABIAN and its master artisan Mark Love. The magazine's photo-driven "You Do What?" page, which covers the art and technique of unique occupations, focuses on the cymbal making process and the specifics of testing cymbals, according to Stacey Montgomery-Clark, SABIAN's marketing director.
"This was a great opportunity to shed light on the fascinating process behind making cymbals," said Montgomery-Clark. "It's second nature to us at SABIAN, and this brings a better understanding to people who aren't aware of the art behind the process. In addition, the article gives Mark the recognition and credit he deserves. His hard work and devotion to quality products have been extremely instrumental in SABIAN's success. One of our goals in celebrating the 25th Anniversary of SABIAN this year is to bring the skillful cymbal making process to a larger audience and the Fortune piece does exactly that."
Love was interviewed for the piece in April, which allowed Fortune editors to write the article from a first-person perspective. The publication also sent a photographer to SABIAN's facility in Meductic to capture the storytelling photos of Love in action.
Fortune is among the top business magazines in the world and specializes in in-depth stories about companies, business personalities, technology, managing, media, marketing, politics and important corporate trends. Its circulation, which is made up of influential businessmen and women from around the world, is nearly 1 million.
The issue is currently on newsstands and the article can also be found on the magazine's web site, www.fortune.com.
About SABIAN
SABIAN is globally renowned as the world's leading designer and maker of musical cymbals. With endorsers including major drummers Phil Collins, Neil Peart (Rush) and Chad Smith (Red Hot Chili Peppers), Keith Harris (Black Eyed Peas), Bob Bryar (My Chemical Romance) as well as renowned percussionists within the Philadelphia Orchestra, the Los Angeles Symphony, Royal Opera House - Covent Garden and the Vienna Philharmonic Orchestra, this award-winning company offers cymbals and sounds for every musical application, playing level, and price point. By combining centuries-old traditional craftsmanship with modern innovation, SABIAN ensures quality and value in every cymbal, while unique offerings including ready-to-play 'Sonically Matched' cymbal sets highlight an unmatched dedication to ensuring every player sounds great. Headquartered in Meductic, New Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also the world's largest cymbal maker.
For further information about SABIAN or its products, please visit the company online at www.SABIAN.com.
